Safe Space Winter Appeal - Launch of our 'Many Doors' video
Providence Row launches new animated video to highlight issues faced by people affected by homelessness
As part of its Safe Space Winter Appeal Providence Row has released a video, ‘Many Doors’, featuring rapper Ric Flo to shine a light on the daily struggles of homelessness and call for better support for who are rough sleeping.
The innovative animated video features spoken words by Ric alongside drawn images of closed doors created by illustrator Brook Morgan, each representing a different barrier—shelter, employment, emotional support, access to healthcare— to portray the invisible obstacles faced by people experiencing homelessness.
The full video can be viewed here.
Rapper Ric Flo was eager to support the project due to his close ties to East London and his experience of growing up in the care system. Ric has never been homeless, however he recognises the challenges of homelessness and as the founder of Mantra Music CIC, the world’s first record label exclusively for care leavers, Ric uses his platform to empower young people to share their stories through music, inspiring change and giving a voice to the voiceless.
Ric said: "East London holds a special place in my heart, and I know what it’s like to feel doors close in front of you. Being part of this project allowed me to share my own journey and help highlight the challenges so many people face. I’m committed to showing that with the right support, those doors can open."
The video is part of Providence Row’s Safe Space Winter Campaign and was created in partnership with the Jam Crunch agency who specialises in crafting powerful, human-centred videos across social and broadcast platforms.
Louise Gardner from Jam Crunch said: “We are very proud to partner with Providence Row for their Safe Spaces Campaign. Homelessness is a complex issue and Providence Row are an incredible charity, providing support where many other charities are unable to help. We hope the video raises awareness and donations.”
Providence Row in its Safe Place Winter Appeal highlights the urgency of improving support for people affected by homelessness. A recent report (CHAIN database report, June 2024) showed that in 2023/24 there were just under 12,000 rough sleepers in London, the highest number ever recorded in the city and demand for support from services is expected to keep on increasing. More information about the Appeal and how to donate can be found here.
Tom O’Connor, Providence Row CEO said: "In the cold months, the struggles faced by people experiencing homelessness become even more severe. With our video and Safe Space appeal we want to raise awareness of the issues they face. Support for our winter appeal will also ensure that we can continue to offer services like warm shelter, food, health support, and pathways to independence to give thousands of people affected by homelessness the chance for a better future".
The video drawn animation was created by Brook Morgan, an illustrator and animator specialising in ink drawing and 2D animation.
